綽頭 [绰头]

Jyutping coek3 tau4
Pinyin chuò tóu

Definitions (CC-CANTO)
  1. a gimmick
Definitions (粵典–words.hk)
  1. 名詞
    用​嚟​宣傳​、​吸引​人幫​襯​嘅​賣​點​；​「​噱​」​係​本字​，​「​綽​」​係​俗字
    gimmick
    • 做生意要有噱頭先吸引到顧客嘅。
      做生意要有噱头先吸引到顾客嘅。
      Every business needs some gimmick to pull in customers.
  2. 參看
    噱頭