In June, Alibaba subsidiary Hema posted an announcement advertising live shrimp, but fans of Xiao Zhan understood this to be an allusion to them (Xiao Zhan's fans call themselves "small fat shrimp"). Facing complaints and pressure from fans, Hema had no choice but to post an apology the following morning.
Under the flag of the "Rising Sun" all Chinese are forced to be docile subjects, beasts of burden forbidden to show the slightest trace of Chinese national spirit.